The Only Way... The Union Way

Workers of the World Unite Against Starbucks

When you pay $4 for a cup of coffee-flavored foamy milk at Starbucks, part of what you're buying is an illusion of corporate social responsibility. The store exudes a warm glow of righteousness, from the recycled paper napkins to the empathetic messages about sustainable trade and ecological practices (Our farmers are happy! Buy a better lightbulb! Have some more foamy milk!).

The workers behind the counter are hoping the public will look beyond all the greenwashing and support their campaign, which has succeeded in raising wages and improving conditions for some workers.

The baristas are asking for better wages (some make as little as $8.75 an hour even in costly Manhattan), guaranteed hours with the option to work full-time and more affordable health insurance. (Despite widely-believed corporate spin to the contrary, Starbucks insures a smaller percentage of its workforce than Wal-Mart.)